91猎奇

• Public health and health promotion
• Physical activity and sedentary behaviour
• Behaviour changes and lifestyle interventions
• Workplace health and wellbeing
• Health inequalities and underserved communities
• International student health and wellbeing
• Nutrition and lifestyle health
• Sport and exercise psychology
• Community-based health promotion
• Quantitative, qualitative and mixed-methods research

• PhD 鈥� Exercise Psychology (Health)
• MA 鈥� Sport Studies and Physical Education
• BA (Hons) 鈥� Sport Studies
• PGCert 鈥� Research Practice
• PGCert 鈥� Higher Education
• Senior Fellow of the Higher Education Academy (SFHEA)
• SEDA Recognised Research Supervisor

• Senior Fellow, Higher Education Academy (HEA)
• Member, Staff and Educational Development Association (SEDA)
• Member, Chartered Institute for the Management of Sport and Physical Activity (CIMSPA)
• Member, The Football Association (FA)
• Member, England and Wales Cricket Board (ECB)
• Member, Mental Health First Aid England (MHFA)

Dr Safi contributes to undergraduate and postgraduate teaching, including:

• Master of Public Health (MPH)
• BSc Sport and Exercise Science
• Sports Coaching and Physical Education programmes

His teaching interests include public health, leadership and project management, physical activity and health, health promotion, behaviour change, research, and health and wellbeing.

Dr Safi's current research focuses on physical activity, sedentary behaviour, health promotion, workplace health and wellbeing, health inequalities and behaviour change.

Current areas of research include:

• Workplace physical activity and sedentary behaviour
• International student health and wellbeing
• Physical activity and health among ethnic minority and/or Global Majority and underserved populations
• Culturally appropriate health-promotion interventions
• Behaviour changes and lifestyle interventions
• Nutrition, physical activity and population health
• Youth physical activity and sedentary behaviour
• Mental health and wellbeing in relation to lifestyle behaviours
• Community-based public health interventions
• Digital health and digital behaviours

His research aims to generate evidence that can inform practical interventions, organisational practices and public-health approaches to improving health and reducing inequalities.

Dr Safi supervises postgraduate researchers across public health, physical activity, sedentary behaviour, behaviour change, workplace health and wellbeing, lifestyle health, health inequalities and community-based research.

He particularly welcomes enquiries from prospective MRes and PhD students interested in research relating to:

• Physical activity and sedentary behaviour
• Workplace health and wellbeing
• Behaviour changes and health-promotion interventions
• International student health and wellbeing
• Health inequalities and underserved communities
• Ethnic minority health
• Culturally appropriate public-health interventions
• Community-based health promotion
• Nutrition and lifestyle behaviours
• Mental health and wellbeing in relation to lifestyle behaviours
• Youth physical activity and health
• Digital health and behaviour change

Prospective MRes and PhD applicants are encouraged to contact Dr Safi to discuss potential research ideas, supervision opportunities and how their proposed research may align with his expertise and current research activity

Peer Reviewed Articles

• Safi, A., Jadhakhan, F. and Hossain, M., (2026). Ethnic Disparities in Awareness, Engagement and Acceptance of NHS Health Checks: A Community-Led Participatory Study in Birmingham, UK. DOI:聽
• Jadhakhan, F., Safi, A., Gai, B., Hossain, M. and Alkhatib, A., (2025). Evaluating the Effectiveness of Hypertension Treatment in Delaying/Slowing the Progression of Chronic Kidney Disease in Adults Aged 18 Years and Above with Impaired Glucose Regulation: A Systematic Review Protocol.鈥疎uropean Medical Journal, p.65. EMJ. 2025;10[4]:65-75.聽
• Safi, A., Hossain, M. and Myers, T., (2025). Faith, health and well-being: a qualitative study exploring Islamic perspectives on physical activity and the role of Imams (scholars).鈥疍iscover Social Science and Health,鈥�5(1), pp.1-12. |聽
• Safi, A. and Hossain, M., (2025). Promoting workplace physical activity among university employees: the impact of motivational and educational banners on stair use.鈥疍iscover Public Health,鈥�22(1), p.197.聽
• Safi, A., Khawaja, I., Alkhatib, Collins, and Myers, (2025).鈥疉 cross-sectional study exploring the sitting time of Afghans and other South Asian youth in the UK.鈥疍iscover Public Health鈥�22, 249 (2025). https://doi.org/10.1186/s12982-025-00621-7
• Al-Nuaim, A. and Safi, A., (2025). Exploring Sedentary and Nutritional Behaviour Patterns in Relation to Overweight and Obesity Among Youth from Different Demographic Backgrounds in Saudi Arabia.鈥疘nternational Journal of Environmental Research and Public Health,鈥�22(5), p.813.聽
• Al-Nuaim, A., Bursais, A.K., Hassan, M.M., Alaqil, A.I., Collins, P. and Safi, A., (2024), May. Association between Young People鈥檚 Neighbourhoods鈥� Characteristics and Health Risk Factors in Saudi Arabia. In Healthcare (Vol. 12, No. 11, p. 1120). MDPI.聽
• Hossain, M., Anglin, M., Safi, A., Ahmed, Tajbir and Khan, S (2024). Adapting to the Digital Age: An Evaluation of Online Learning Strategies in Public Health and Social Care Education. Education Research International. Hindawi Education Research International Volume 2024, Article ID 5079882, 10 pages https://doi.org/10.1155/2024/5079882.
• Hossain, M., Ahmed, T., Khan, S., Safi, A., Adenuga, K. and Anglin, M., (2024). Public Health Implications Amidst the British Curry Conundrum: Challenges and Opportunities for Bangladeshi Restaurants and Workers in the UK. Available at SSRN 4765041. DOI:聽
• Safi A, Deb S, Kelly A, Cole M, Walker N and Zariwala MG (2024) Incentivised physical activity intervention promoting daily steps among university employees in the workplace through a team-based competition. Front. Public Health 11:1121936.聽
• Sharland, P.B., Haroun, J. and Safi, A., (2023). Exploring the Impact of a Global Pandemic (COVID-19) on Factors Impacting the Resilience of Top-Tier London Hockey Players. Journal of Sports Medicine, 2023.聽
• Al-Nuaim, A. and Safi, A., (2023). Factors Influencing Saudi Youth Physical Activity Participation: A Qualitative Study Based on the Social Ecological Model. International Journal of Environmental Research and Public Health, 20(10), p.5785.聽
• Safi, A.; Khawaja, I.; Collins, P.; Myers, T., (2023). A Cross-Sectional Study Exploring the Physical Activity Levels of Afghans and Other South Asian Youth in the UK. Int. J. Environ. Res. Public Health, 1087.聽
• Al-Nuaim, A.; Safi, A., (2022). The Correlation of Built Environment on Hypertension, and Weight Status amongst Adolescence in Saudi Arabia. Int. J. Environ. Res. Public Health 19, 16763.聽
• Allen, K., Safi, A. and Deb, S.K., (2022). An exploration into the impact that shift work has on the nutritional behaviours of UK police officers. British Journal of Nutrition, pp.1- 27. DOI:聽
• Safi, A.; Cole, M.; Kelly, A.L.; Zariwala, M.G.; Walker, N.C. (2022). Workplace Physical Activity Barriers and Facilitators: A Qualitative Study Based on Employees Physical Activity Levels. Int. J. Environ. Res. Public Health, 19, 9442.聽
• Al-Nuaim, A., & Safi, A. (2022). The Impact of Environment on Physical Activity Levels and Obesity among Saudi Arabia Youth: Comparison of Urban; Rural Farm and Rural Desert Geographical Locations. Physical Activity and Health, 6(1), pp. 86鈥�95. DOI:聽
• Safi, A., Cole, M., Kelly, A., Deb, S., & Walker, N. (2022). A Comparison of Physical Activity and Sedentary Lifestyle of University Employees through ActiGraph and IPAQ- LF. Physical Activity and Health, 6(1), pp. 5鈥�15. DOI:聽
• Safi, A., (2021). The impact of workplace physical activity interventions on university employee鈥檚 health, wellbeing, and behaviour change (Doctoral dissertation, 91猎奇).聽
• Safi, A., Cole, M., Kelly, A. L., & Walker, N. C. (2021). An Evaluation of Physical Activity Levels amongst University Employees. Advances in Physical Education, 11, 158-171.聽
• Safi, A., & Myers, T. (2021). Barriers to Physical Activity: A Comparison of Afghans Living in the UK and Afghanistan. Advances in Physical Education, 11, 103-117.聽

Media Contributions (Articles)

• Safi, A. (2026). Practical tips for healthy Ramadan fasting. Greater Birmingham Chambers of Commerce.聽.
• Safi, A. (2026). Shorter Days, Steady Energy: Thriving Physically and Mentally During Ramadan: 91猎奇:聽Shorter Days, Steady Energy: Thriving Physically and Mentally During Ramadan | 91猎奇.
• Safi A, (2024) Public Health Researcher gives 5 Tips for a Healthy Ramadan: 91猎奇.聽/health-sciences/about-us/school-blog/5-tips-for-a-healthy- ramadan#edit-7c63fa50-4bdd-ee11-85fb-002248c63101.
• Safi, A. (2022) Health and nutrition during Ramadan. by University of Westminster, London.聽https://www.westminster.ac.uk/news/dr-ayaz-safi-for-bbc-pashto-on-health-and- nutrition-during-ramadan.
• Safi, A. (2021) Public health crisis in Afghanistan and potential solution. University of Westminster, London.聽
• Safi, A. (2021) Ramadan: four tips to help you eat right and stay healthy. The Conversation.聽
• Safi, A., (2020). 鈥楻esearcher draws up top nutrition and exercise tips for observing Ramadan during lockdown. 91猎奇: /news-events/news/researcher-draws-up-top-nutrition-and- exercisetips-for-observing-ramadan-during-lockdown.
• Safi, A., (2020). UK researcher draws up top nutrition and exercise tips for observing Ramadan during lockdown. GDN Life:聽
• Safi, A., (2019). 鈥楬ow to fast responsibly during the Muslim holy month鈥�. MSN聽
• Safi, A., (2019). 鈥楬ow to fast responsibly during the Muslim holy month鈥�. Yahoo News:
• Safi, A., (2019). Ramadan 鈥� How to fast responsibly during the Muslim holy month鈥�. The Independent.聽
• Safi, A., (2019). Ramadan: Fitness Survival Guide. 91猎奇 Press Media Office.聽/health-sciences/about- us/school-blog/ramadansurvival-guide.
• Safi, A., (2019). The researcher on a mission to get staff exercising in the office. Publisher Muscle & Fitness: page 141:聽
• Safi, A., (2019). The researcher on a mission to get staff exercise in the office. Publisher 91猎奇 Press office:聽/newsevents/news/the-researcher-on-a-mission-to-get-staff- exercising-in-the-office.
• Al-Kateb, H., Cole., M., Safi, A., (2018). 鈥楨ating right and keeping well during Ramadan鈥�. HealthToday, an award-winning monthly Malaysian magazine. HT 14-17.
• Al-Kateb, H., Cole., M., Safi, A., (2018) 鈥楨ating right and keeping well during Ramadan鈥�. 91猎奇 Media Press Office.聽/news-events/news/eating-right-and-keeping-well- duringramadan.
• Safi, A., Badiani, Y., (Ramadan, 2018). 鈥楬ow to stay healthy while fasting during festival鈥�. The Independent.聽
• Safi, A., (2018). Ramdan: How to stay healthy while fasting during festival. Azerbaijani Vision.聽
• Al-Kateb, H., Cole., M., Safi, A., (2018). 鈥楨ating right and keeping well during Ramadan鈥�. The 鈥楾imes of Oman鈥� (Lifestyle Wellness).聽
• Safi, A., (2018). 鈥楻esearchers give tips for a healthy Ramadan鈥�. The Press- reader.聽
• Al-Kateb, H., Cole., M., Safi, A., (2018). 鈥楬ow to eat right and keep well during Ramadan鈥�. Aljazeera.聽
• Safi, A., (2017). 鈥楾he importance of exercise psychology in professional cricket鈥�. BBC.聽
• Safi, A., (2016). 鈥楾he psychological reasons for losing the winning game of cricket鈥�. BBC.聽
• Safi, A., (2017). 鈥楴ew research aims to get staff fitter鈥�. 91猎奇. Press Office.聽

Conference Presentations

• Mujral. M. K., Begum. G., Zariwala. M. G., Mattin. L. R., Safi. A., (2025). Sensory Perceptions of Inulin-Enriched Vs. Placebo Biscuits: A Feasibility Study. 40th IUPS congress held in partnership with Europhysiology from 11 鈥� 14 September 2025 in Frankfurt, Germany.
• Safi. A., (2025). Keynote presenter 鈥� From Posters to Prizes - Multimodal Interventions for Enhancing Workplace Physical Activity and Health. Elevating Wellness 2025+ Advancing Health, Performance & Wellbeing Conference. University of Westminster, London. 03 June 2025.
• Safi. A., (2025). Evaluating the Impact of Motivational Banners on Stair Use Among University Employees: A Mixed Methods Intervention. CSPACE CONFERENCE, 1st JULY 2025 The Transformative Power of Educational Research. 91猎奇.
• Kamal. A., Westerman. G., Coombs., J and Safi. A., (2024). A qualitative study exploring the experience of nitrous oxide substance use and support needs in South Asian communities. Abstract accepted for the Division of Health Psychology conference by British Psychological Society June 2024.
• Safi, A. (2024). Invited as a lead panel discussion for Nutrition and Health Conference to lead discussion on 鈥淧erspectives on Health, Nutrition and Careers in the Field鈥� at the University of Westminster, London. 01 March 2024.
• Mujral, K. A., Mattin, L., Begum, R., Zariwala, MG and Safi, A., (2024). How does Inulin Supplementation effect Metabolic and Gastrointestinal Markers in UK South Asian and Caucasian Participants Consuming a Western Diet: An Investigation into the Gut-Brain-Heart-Axis. Nutrition and Health Conference, Portland Hall, University of Westminster, London. Presentation presented on 01 March 2024.
• Safi, A. (2024). Ethnic Minority Physical Activity 鈥� Across sectional study. Presented at the Ramadan Guidance for Schools and Educational Settings, physical education, and Physical Activity. Presented on 29 January 2024 at the Pavilion 91猎奇.
• Mujral, K. A., Mattin, L., Begum, R., Zariwala, MG and Safi, A., (2024). Inulin Supplementation and impact on Metabolic and Gastrointestinal Markers in UK South Asian and Caucasian Participants Consuming a Western Diet: An Investigation into the Gut-Brain-Heart-Axis. School of Life Sciences Research Conference (Fyvie Hall), University of Westminster, London., Poster Presentation Wednesday & Thursday 17th and 18th January 2024.
• Safi, A.; Cole, M.; Kelly, A.L.; Zariwala, M.G.; Walker, N.C (2023). An incentivised physical activity intervention promoting employee鈥檚 physical activity and health in the workplace. Centre for Life & Sport Sciences (C-LaSS) 2023 Conference on 30th June at 91猎奇.
• Safi, A., (2022). The impact of workplace physical activity & Sedentary behaviour interventions on employees鈥� health, wellbeing, and behaviour change. School of Life Sciences Seminar, at the University of Westminster London under the theme 鈥淭ranslating Research: From Bench to Public Health鈥� 06 April 2022.
• Safi, A., Cole, M, Walker, N, & Kelly, A.L., (2019). An evaluation of physical activity levels amongst university employees. Research presented at the British Association Sport and Exercise Sciences (BASES) 2019 annual conference, at the King Power Stadium, Leicester, UK. 19-20 November 2019.
• Safi, A., Kelly, A.L., Cole, M, & Walker, N, (2019). Promoting Physical Activity Amongst University Employees鈥橳hrough the鈥�10,000 Steps Challenge鈥�. Research presented at the British Psychological Society (BPS) 2019 annual conference, at the Voco St. John鈥檚 Solihull, UK. 02- 03 December 2019.
• Safi, A., (2019). Physical activity, health, and well-being interventions in the university workplace. Presentation presented at the 14th annual health conference, at 91猎奇. 02 July 2019.
• Safi, A., (2019). The importance of engaging in regular physical activity on health and wellbeing. Presentation presented at the RESFEST annual conference, at the 91猎奇. 03 July 2019.
• Safi, A., Cole., M., and Walker., N, (2018). 鈥楢 comparison of two widely used physical activity monitoring methods to determine physical activity rates of university employees鈥�. Paper/presentation presented at the Public Health Institution Conference, at the Liverpool John Moore University. 04 July 2018.
• Safi, A., Cole., M., and Walker, N., (2018). 鈥楧o University employees meet the physical activity guidelines鈥� (within or outside the workplace)? Paper presented at the Population Health and Prevention Conference by Public Health England at Leeds, 07 March 2018.
• Safi, A., Cole., M., and Walker., N, (2018). 鈥楾he Impact of Physical Activity intervention on university employees鈥� behaviour change, health and well-being. Paper presented at the BASES Division of Physical Activity for Health Divisional Day conference, Coventry University, 08 February 2018.
• Khawaja, I., Woodfield, L., Collins, P., Nevill, A. and Safi, A (2016). Gender differences in physical activity behaviour according to location鈥�. Paper presented at the British Heart Foundation Physical Activity and Cardiovascular Health across the Lifespan conference. Coventry University, Coventry, UK. 6 October 2016.
• Khawaja, I., Woodfield, L., Collins, P., Nevill, A. and Safi, A (2016). 鈥楾he use of technology in measuring children鈥檚 physical activity. Paper presented at Newman University鈥檚 Festival of Doctoral Research. Newman University, Birmingham, UK. 7 July 2016.
• Khawaja, I., Woodfield, L., Collins, P., Nevill, A. and Safi, A (2016). 鈥楶hysical activity location and intensity across the school year: a mixed methods study鈥�. Paper presented at the International Society of Behavioural Nutrition and Physical Activity Annual Conference, Cape Town International Convention Centre. Cape Town, South Africa. 8-11 June 2016.
• Khawaja, I., Safi, A., Collins, P., Nevill, A. and Woodfield, L (2015) 鈥楾he measurement of physical activity behaviours of young people鈥�. Paper presented at the International Society of Behavioural Nutrition and Physical Activity Annual Conference, Edinburgh International Conference Centre. Edinburgh, Scotland, UK. 3-6 June 2015.

Media Interviews and Broadcast Contributions - Public Engagement and Knowledge Exchange

Dr Safi is actively involved in translating research into practice through media engagement, digital platforms and community initiatives. He hosts the Dr Ayaz Safi Podcast, where he interviews academics, policymakers and practitioners on topics including public health, wellbeing, international affairs and social issues. The podcast serves as a platform for accessible knowledge exchange, bringing expert perspectives to a global audience.

In addition, Dr Safi founded Anywhere Active, a health-promotion initiative that provides evidence-based guidance on physical activity and wellbeing through multilingual digital content, social media outreach and community engagement activities. Content produced through his podiums has reached over 8 million people across social media and online platforms, supporting wider public awareness of healthy lifestyles and preventative health behaviours.

Dr Safi is actively involved in translating research into practice through media engagement, digital platforms and community initiatives. He hosts the , where he interviews academics, policymakers and practitioners on topics including public health, wellbeing, international affairs and social issues. The podcast serves as a platform for accessible knowledge exchange, bringing expert perspectives to a global audience.

In addition, Dr Safi founded , a health-promotion initiative that provides evidence-based guidance on physical activity and wellbeing through multilingual digital content, social media outreach and community engagement activities. Content produced through his podiums has reached over 8 million people across social media and online platforms, supporting wider public awareness of healthy lifestyles and preventative health behaviours.

Media Interviews and Broadcast Contributions

Dr Safi has provided expert commentary on public health, physical activity and wellbeing across international media platforms, including more than 30 interviews with outlets such as BBC, VOA, RTA, TOLO TV, Shamshad TV and others.

• Safi, A. (2025). Muscle growth and walking benefits health and wellbeing. Interview with BBC Pashto. 27 November 2025聽
• Safi, A. (2025). The impact of excessive energy-drink consumption on health. Interview with BBC Pashto. August 2025.
• Safi, A. (2025). The importance of maintaining healthy and active lifestyle. Interview with BBC Pashto. 24 February 2025.聽
• Safi, A. (2024). Importance of engaging in physical activity during Ramadan. Interview with BBC Pashto. 27 March 2024.聽
• Safi, A. (2024). Exercise, nutrition, health, and wellbeing. Interview with Voice of America (VOA). 23 March 2024.聽
• Safi, A. (2024). Five tips for a healthy Ramadan. Interview/Video with 91猎奇 PR. 13 March 2024.聽
• Safi, A. (2024). Nutrition, exercise, health and obesity. Interview with BBC Pashto. 11 March 2024.聽
• Interview with BBC Pashto about the importance of sleep and its impact on health and wellbeing. 23 April 2022. Full link聽
• Interview with BBC Pashto about the importance of physical activity/exercise during Ramadan and how people from different abilities and age groups including workers can maintain a healthy and activity lifestyle. 16 April 2022. Full link:聽
• Interview with BBC Pashto about controlling anger, mood swings and helping others and its impact on health and well-being 11 April 2022. Full link:聽
• Interview with BBC Pashto - Dr Ayaz Safi for BBC Pashto on health and nutrition during Ramadan 02 April 2022. Full link:聽
• Dr Ayaz Safi interview with BBC Pashto 鈥揳bout healthy and unhealthy habits during Ramadan. Full link:聽
• Interview with BBC Pashto about why people use illegal performance enhancement drugs in sports. Full link:聽
• Interview with BBC Pashto about how to train athletes to make it to the Olympic 2016. Full link:聽
• Interview with Tolo News about the public health crisis in Afghanistan and potential solutions. Full link:聽
• Interview with Shamshad TV about well-being and its impact on health and life. Full link:聽
• Interview with RTA about the importance of engaging in exercise and nutrition during pregnancy (skip the first 26 minutes). Full link:聽
• Interview with Shamshad TV advice to the government and people of Afghanistan about nutrition, health, and well-being. Full link:聽
• Interview with Radio Television Afghanistan about the importance of engaging in exercise and nutrition on health and well-being during Covid-19 (skip the first 17 minutes).聽
• Interview with Shamshad TV about the importance of engaging in regular exercise and diet. Full link:聽
• Interview with Shamshad TV Programme called Roon Sahar about the immune system and the effect of exercise and nutrition. Full link:聽
• Interview with Radio Television Afghanistan (RTA) programme called 鈥楪ood Morning鈥� about the importance of Sport, Public Health and Education on Covid-19. Full link:聽
• Interview Voice of America (VOA) about the programme I developed of how to be stay active and healthy at home during Covid-19 lockdown.聽
• Interview with RTA about physical activity, health and well-being for children, adults, and people with health issues (skip the first 21 minutes). Full link:聽
• Interview with RTA (Afghan National TV) about exercise and health. Full link:聽
• Interview with the Voice of America Pashto about how to stay active and healthy during Ramadhan. Full link:聽
• Interview with BBC Pashto about how to stay active and healthy. Full link:聽
• Interview with Asian Network. Full link:聽
• Interview with BBCWM:聽
• Interview with BBC radio Northampton:聽
• Interview with BBC Coventry and Warwickshire.聽
• Interview with Free Radio about my PhD research interventions.聽

Dr Safi works collaboratively with academic institutions, community organisations and regional, national and international partners. His research and knowledge-exchange activities include workplace health promotion, physical-activity interventions, community engagement, health inequalities and culturally appropriate approaches to improving population health.

His work seeks to bridge academic research with practical public-health challenges and to translate research evidence into accessible information for communities, practitioners and wider audiences.

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